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KOGS Positions Benemax for Growth Benemax-The Benefit Management Company designs innovative consumer-directed health plans that help cash strapped employers hold the line on escalating health insurance costs. Benemax was doing this quietly and without fanfare until retaining KOGS.  The public relations strategy, media relations and speaker program catapulted Benemax onto center stage with articles in…

Leadership Positioning Helps Drive Sales  An ongoing national award-winning, multifaceted PR campaign for this therapeutics company has helped double sales in each of the four years KOGS planned and executed on PR strategy for the company.  Numerous top-tier media stories and key trade publications continues to reinforce physician commitment to Medivance, and a consistent stream…

Creating Credibility and Driving Business Life Line Screening conducts mobile private-pay screenings across the country for people ages 50+ to reduce incidence of stroke, abdominal aortic aneurysm, peripheral artery disease and osteoporosis.   KOGS provided media relations support to help foster credibility for the screenings and wrote position papers supporting privately paid screenings.  Media relations helped position…

Creating a New Holiday Tradition. KOGS Communication, retained in early November, overcame daunting challenges to launch a new company, Chrismukkah, and its line of humorous interfaith holiday cards, achieving extraordinary results that Chrismukkah’s CEO dubbed the company’s own Hanukkah miracle.  KOGS generated well over 2,000 known media placements worldwide, far exceeding the 35-40 expected for…

Creating a Patient Friendly Web Experience Working individually with each medical director, KOGS developed new, patient-focused web content for nearly every hospital clinical service and department to attract patients in the competitive Boston market.  www.caritasstelizabeths.org

A New Hampshire Hospital Attracts New Patients, Physicians, Wins Lucrative Center Exeter Hospital gained a competitive advantage as the result of a regional and national PR campaign that enhanced the hospital’s reputation and brought awareness to its services and community outreach programs.   The New Hampshire hospital’s physicians were featured in Tennis Magazine, Ladies’ HomeJournal, New Hampshire Magazine, and many…

KOGS Positions Benemax for Growth Benemax-The Benefit Management Company designs innovative consumer-directed health plans that help cash strapped employers hold the line on escalating health insurance costs. Benemax was doing this quietly and without fanfare until retaining KOGS. The public relations strategy, media relations and speaker program catapulted Benemax onto center stage with articles in…