Case Studies

Case Study: Benemax

KOGS Positions Benemax for Growth

Benemax-The Benefit Management Company designs innovative consumer-directed health plans that help cash strapped employers hold the line on escalating health insurance costs. Benemax was doing this quietly and without fanfare until retaining KOGS. 

The public relations strategy, media relations and speaker program catapulted Benemax onto center stage with articles in the Associated Press, Best’s Review, Boston Business Journal, Crain’s Chicago Business, Christian Science Monitor, Inc., Providence Business News, Mass High Tech, The New York Times, The Wall Street Journal’s CareerJournal.com, among other key insurance, health and vertical trade publications. The PR campaign not only helped Benemax build market share and grow 35 percent a year, but also helped made customers and prospects aware of the company’s solid experience, innovative plan designs, exemplary customer service, and claims administration capabilities.  

In addition, the PR campaign blunted a barrage of media reports erroneously implicating consumer-directed health plans in increasing employees’ out-of-pocket costs.   

Case Study: Medivance

Leadership Positioning Helps Drive Sales 

An ongoing national award-winning, multifaceted PR campaign for this therapeutics company has helped double sales in each of the four years KOGS planned and executed on PR strategy for the company. 

Numerous top-tier media stories and key trade publications continues to reinforce physician commitment to Medivance, and a consistent stream of high-profile stories has created clear leadership positioning for the company and its medical device, which is used in cardiology, neurology, ED and intensive care units.  The product, launched in 2004, continues to garner top print, broadcast and online news coverage, most recently in a New York Times front page story, the ABC World News, and the nationally syndicated CBS health show, The Doctors. Medivance’s Arctic Sun therapeutic cooling device has also been scripted into episodes of ER and House. 

KOGS has won numerous prestigious PR industry awards, including the coveted PRSA Silver Anvil Award of Excellence, for this work. 

Case Study: Life Line Screening

Creating Credibility and Driving Business

Life Line Screening conducts mobile private-pay screenings across the country for people ages 50+ to reduce incidence of stroke, abdominal aortic aneurysm, peripheral artery disease and osteoporosis.  

KOGS provided media relations support to help foster credibility for the screenings and wrote position papers supporting privately paid screenings.  Media relations helped position LLS as the leading provider of mobile ultrasound screenings in the U.S. 

Case Study: Chrismukkah

Creating a New Holiday Tradition.

Case Study: St. Elizabeth’s

Creating a Patient Friendly Web Experience

Working individually with each medical director, KOGS developed new, patient-focused web content for nearly every hospital clinical service and department to attract patients in the competitive Boston market. 

www.caritasstelizabeths.org

Case Study: Exeter Hospital

A New Hampshire Hospital Attracts New Patients, Physicians, Wins Lucrative Center 
Exeter Hospital gained a competitive advantage as the result of a regional and national PR campaign that enhanced the hospital’s reputation and brought awareness to its services and community outreach programs.  

The New Hampshire hospital’s physicians were featured in Tennis Magazine, Ladies’ HomeJournal, New Hampshire Magazine, and many other high-profile media outlets that attracted patients to the hospital and its subsidiaries.  The hospital also successfully recruited physicians in cutting-edge specialties.  And a KOGS PR campaign led to enrolling more patients in an NIH-funded virtual colonoscopy study at little Exeter Hospital than all the other study sites combined – giants Duke, University of Chicago and the University of California-San Francisco.  Exeter Hospital also won a hard-fought two-year battle among four competing hospitals for the area’s only radiation oncology center.   

Case Study: Benemax

KOGS Positions Benemax for Growth

Benemax-The Benefit Management Company designs innovative consumer-directed health plans that help cash strapped employers hold the line on escalating health insurance costs. Benemax was doing this quietly and without fanfare until retaining KOGS.

The public relations strategy, media relations and speaker program catapulted Benemax onto center stage with articles in the Associated Press, Best’s Review, Boston Business Journal, Crain’s Chicago Business, Christian Science Monitor, Inc.,Providence Business News, Mass High Tech, The New York Times, The Wall Street Journal’s CareerJournal.com, among other key insurance, health and vertical trade publications. The PR campaign not only helped Benemax build market share and grow 35 percent a year, but also helped make customers and prospects aware of the company’s solid experience, innovative plan designs, exemplary customer service, and claims administration capabilities.  

In addition, the PR campaign blunted a barrage of media reports erroneously implicating consumer-directed health plans in increasing employees’ out-of-pocket costs.