Case Study: Medivance

Leadership Positioning Helps Drive Sales
An ongoing national award-winning, multifaceted PR campaign for this therapeutics company has helped double sales in each of the four years KOGS planned and executed on PR strategy for the company.
Medivance Front Page Publications

Numerous top-tier media stories and key trade publications continues to reinforce physician commitment to Medivance, and a consistent stream of high-profile stories has created clear leadership positioning for the company and its medical device, which is used in cardiology, neurology, ED and intensive care units.  The product, launched in 2004, continues to garner top print, broadcast and online news coverage, most recently in a New York Times front page story, the ABC World News, and the nationally syndicated CBS health show, The Doctors. Medivance’s Arctic Sun therapeutic cooling device has also been scripted into episodes of ER and House.

KOGS has won numerous prestigious PR industry awards, including the coveted PRSA Silver Anvil Award of Excellence, for this work.