Case Study: Benemax

KOGS Positions Benemax for Growth
Benemax-The Benefit Management Company designs innovative consumer-directed health plans that help cash strapped employers hold the line on escalating health insurance costs. Benemax was doing this quietly and without fanfare until retaining KOGS.
Benemax Media Placements
The public relations strategy, media relations and speaker program catapulted Benemax onto center stage with articles in the Associated Press, Best’s Review, Boston Business Journal, Crain’s Chicago Business, Christian Science Monitor, Inc., Providence Business News, Mass High Tech, The New York Times, The Wall Street Journal’s CareerJournal.com, among other key insurance, health and vertical trade publications. The PR campaign not only helped Benemax build market share and grow 35 percent a year, but also helped made customers and prospects aware of the company’s solid experience, innovative plan designs, exemplary customer service, and claims administration capabilities. 

In addition, the PR campaign blunted a barrage of media reports erroneously implicating consumer-directed health plans in increasing employees’ out-of-pocket costs.